Blogging is still a thing these days; however, blogs are as common as water. Getting your blog to stand out and drive traffic to your website requires your blog to somehow stand out from the rest of the blogs out there. Getting your fitness blog to be seen and to drive traffic can be even more insurmountable, as health and fitness blogs are some of the most common blogs out there, as can be seen by a simple Google search. Of course, 10 years or so ago, things were different, there was less competition, so it was easier for a blog to gets attract eyes, now things are different; general blogs are all too common, so blogs have to cover niches. The more of a niche you can get your blog into, the more of a chance your blog has to be the big fish in a small pond, which is what you need in order to get people to find and read your blog...well, at least to find your blog.
How is that possible with a fitness blog? How many times has the proper way to do a bicep curl, or abdominal exercises, or diet trends been blogged about? More than can be seen on the first page of Google, that’s for sure; so it’s bound to be lost in a sea of words from other people with the same goal to get visibility for the words they typed (or possible got typed by someone else).
The following are some tips that I’ve come up with to help you maximize your chances of success with your fitness blog:
No matter what else you do, consistency will greatly increase your chances of success. Whether you do a daily blog, weekly blog, or monthly blog, a consistent routine is ideal and will prove beneficial in the long run. Being realistic with what you are willing to do on a consistent basis is key; no use setting yourself up for a daily blog, but them procrastinating until the last minute every month and bang out 30 articles...you could write 30 articles, then post them on a daily basis...the point is to be realistic with what you are able to accomplish to get to your goal, and stick with it...consistently...for a long, long time.
MAKE A LIST OF INTRUIGING TITLES
It’s always good to plan ahead before writing your blog articles, so starting with a list of good titles is a great place to start. Starting with what you like to write about always works, as you won’t have this overwhelming feeling that you are working; things will flow and you will have more fun.
Try to be as creative as possible with your article titles, as regular titles are most probably taken already. Also, trying to think like your possible audience...what would they want to read? What kind of title would probably be most compelling to them, and make them want to open and read the blog? It takes a bit of experience to figure this out, but it’s important to keep this in mind.
In my opinion, there’s no need to buy expensive software or apps to help you find out what keywords need to be included in your blog title. Google is right there for you! In essence, what you do is go into the Google search bar, and type in what you want the blog title to be, and then press enter. From there you can see how much competition there is for the same title or subject. Now, if there are big websites like Livestrong or Men’s Health that are dominating this search, or if there are pages and pages of articles on the same topic, it’s probably a good idea to narrow your niche by adding more words to your blog title, called a long-tailed blog title. If there isn’t that much competition, or some articles in your search have been written a long time ago, it may be time for an updated version, coming from you!
A good way to use Google to help write a long-tailed blog title is by first of all, write that title you had in mind in the Google search bar, then press the space bar. When you press the spacebar, you will see other words come up after what you have written. This gives you an idea of longer titles that people have been looking for using Google search; take note of this and see if there is less competition for this. You can also write your blog title, then space, then the letter a, b c, d, etc.; this can also help prompt Google to let you know what people are looking for by adding a word that begins with a, b, c, etc. Once you get the hang it how this method works, you’re all set!
SET UP A BATCH OF INTROS AND OUTLINES
If you are like me, I HATE the feeling of being imprisoned, being obligated to do as task over and over again, with no rest. So, for me, breaking things up into bite size pieces makes things a WHOLE lot easier. You just have to think about what to write for the subheading, without reviewing the whole article in order to jog your memory. Time is saved and motivation remains as you are not overwhelmed. You can do one title heading wordage, then break, then go back later.
If you have a lots of blogs to do, or want to use your work output, do several outline and intros, then go back to them, one subheading at a time. You just need to think about the wordage for the subheading (about 100-150 words), as opposed to remembering what you wrote for the whole article, as everything was already done in advance; just like preparing your food before you cook it. Makes life soo much easier, and productive!
SUPPORT YOUR BLOG POST WITH RESEARCH
Supporting your writing with scientific research can be very useful and helpful for a fitness blog it’s not always necessary if you’re not getting too technical (ie: you’re keeping your blog as a personal journey). However, it’s easy to support your argument with Google; I type something, and then add NIH (National Institute of Health) at the end, then voila! I read the abstracts, and then go deeper if needed; I then copy and paste the info I need into a word document. I'll have the info right in front of me when needed during the writing process. I can easily gure out where the info needs to be in the article. (Warning...DO NOT PLAGERIZE!) I read the words I have pasted a few times, to make sure I understand it; when I’m good with the understanding, I then rewrite it in my own words, as I understand it.
And there you have it; a winning fitness blog in the making!
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